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Dynamic email marketing content showing different items to various subscribersPredictive suggestions recommending products before customers searchAutomated campaigns activated by specific behavioral signalsReal-time spending plan allocation to the best-performing innovative and audiencesThe structure needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up fast: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outperforming normal campaign standards.
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